A fully revised and updated edition of Logo R.I.P. was released in September 2012. The core thesis of Logo R.I.P. is that defunct logos that were once an integral part of our visual culture and our lives are worthy of commemoration, or even preservation. Many of the included trademarks may be regarded as icons of their time or international design classics.
In this updated edition, the logos of Abbey National, AT&T, DSM, Kodak, Lucent, Rover and Xerox are added to the logo graveyard – a selection that includes some of the past century’s most resonant graphic symbols, such as BOAC, British Steel, CCA, NASA and Pan Am. Each entry includes a short, yet comprehensive, design and cultural history to ensure that although these logos may be gone, they are not forgotten.
The First Edition of Logo R.I.P, from 2003, received much critical acclaim and won several design prizes. The book presently features in the prestigious international exhibition “Graphic Design – Now in Production” co-organised by Cooper-Hewitt, National Design Museum, New York and the Walker Art Center, Minneapolis. Logo R.I.P. includes a foreword by design luminary Gert Dumbar and is reissued in a gold gilt-edged edition.
Red Line

“Logo R.I.P. is not just a nostalgia trip,
but a serious questioning
of the ephemerality of modern life.”
– The Sunday Times

“Logo R.I.P. works both as a critique of
corporate culture and design’s complicity in it
and a celebration of some of the past century’s
most resonant graphic symbols…
It may be clever enough to appeal to anti-
corporate activist and corporate climber alike.”
– EYE Magazine

“Given the morbidly clever way the logos are presented,
I don’t think I’ll forget them too soon.”
Steven Heller

“In the ruthless business environment
of today it has become important to honour
and recognise another key feature of
our social landscapes: the logo.”
Design Indaba

“A well-researched, handsome,
and memorable book”.
– Michael Bierut

“And you don’t have to be deeply immersed in
the graphic field to find something to appreciate.”
Fast Company

“This fully revised version of ‘Logo R.I.P.’ is an
acknowledgment of the growing movement to
document the cultural and design history of trademarks;
particularly icons from the golden era of corporate
identity design (1950s to the 1970s).”
The Huffington Post

“The notes are the strongest asset of the book:
well-informed and often hilarious.”
de Volkskrant

“Logo R.I.P. is more than just a frivolous bit
of fun at the expense of defunct institutions or
over-greedy corporations who went tits-up…
It serves as a genuinely useful archive and
reference resource.”
– Dazed & Confused

“This book is an obituary to the visual
casualties of today’s ruthless business
environment, and to those trademarks that have
tried to battle the powers of globalisation.”
– Creative Review

“Logotypes get scrapped everyday, as casualties
of mergers, bankruptcies and new-image campaigns.
Their passings are generally unsung, but Logo R.I.P.,
offers dignified adieus to 50 defunct graphic icons.”
– Print

“Behind every good logo is a hidden history
of the rise and fall… Logo R.I.P.,
is a compact, well-illustrated study.”
– NRC Handelsblad

“The Stone Twins are the undertakers of style…
Included in this hall of fame, are 50 pertinent logos
who do not deserve oblivion; but a minute silence…
and this commemorative book.”
– Étapes

“A beautifully crafted book.”
- Logo Design Love

Red Line

September 1st 2012
“Official Launch and Presentation”
Cooper-Hewitt, National Design Museum, New York

September 6th 2012
“Boekensalon Logo R.I.P. (Lecture)”
de Bijzondere Collecties, UvA, Amsterdam
Listen to the Typeradio Interview

November 26th – December 1st 2012
Exhibition “Logo R.I.P. at KK Outlet London”

November 29th 2012
Talk hosted by Rob Alderson (It’s Nice That)
Further details: KK Outlet, London

Red Line

Design, Text & Concept: The Stone Twins,
2012 Edition: English / 50 illustrations / 192 pages / 120 x 170 mm
Hardcover with gold gilded edges / € 17 or $19.95 / ISBN 9789063692902
BIS Publishers, Amsterdam /
Copyright © 2012 The Stone Twins / BIS Publishers